Case study 01
Nakhla Dates: an identity and a shop that take Souf dates further
A family brand of Deglet Nour dates that wanted to sell beyond the region without losing its local character.
- Client
- Nakhla Dates
- Sector
- Food & dates
- Services
- Visual identityWebsite
- Year
- 2025
01 · The challenge
A great product, and an image that didn’t say so.
The dates sold locally in boxes with no clear identity, and orders from other regions arrived by message and got lost in conversations.
The owner wanted a customer who had never met him to trust the brand, and to order easily from anywhere.
02 · The approach
We built the identity around the palm, and made ordering a single step.
The palm symbol and oasis-inspired colours became the base for boxes, posts and the website. The shop was designed for mobile first, with a page per product and orders going straight into one sheet.
- Discover
- Plan
- Design & build
- Launch
03 · The result
A brand customers recognise at first glance, and a shop that takes orders from other regions without lost messages.
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