Service 03 / 06
Visual identity & logos
A complete identity system, not just a logo: logo, colours, typefaces and usage rules that make your brand distinctive and consistent everywhere.
Is it for you
A good fit if…
You’re starting a new brand and want it to look professional from day one.
You have a logo, but every post and every print looks different.
Your brand has grown and its old look no longer represents it.
Deliverables
An identity that works everywhere.
Six deliverables that build a coherent brand, from concept to usage guide.
- 01
Research and visual direction
We study your brand and competitors, then propose a clear direction.
- 02
Logo and variations
The primary logo plus horizontal and compact versions for every use.
- 03
Colours and typefaces
A carefully chosen palette and type, with how to use them.
- 04
Supporting elements
Patterns, icons and shapes that give your identity character.
- 05
Applications
Cards, posts, interfaces: the identity in real situations.
- 06
Usage guide
A document explaining the rules, with every file in ready formats.
The route
Four stops from idea to launch.
- 01
Discover
We learn your brand, your audience and your competitors.
Duration: 3–5 days - 02
Plan
Visual direction and mood boards.
Duration: 1 week - 03
Design & build
Logo and system design, with review rounds.
Duration: 2–3 weeks - 04
Launch
Usage guide and file handover.
Duration: 2–3 days
Related work
Identities we’ve designed
FAQ
Questions about visual identity
How many logo proposals will I see?
We present considered directions rather than dozens of random options, then develop the one you choose through review rounds.
Do I own the logo?
Yes, after handover all usage rights pass to you, along with the source files.
Can you refresh my current logo instead of replacing it?
Yes. Sometimes refreshing the logo and unifying how it’s used is enough.
In which formats do I get the files?
Files for print and screens (SVG, PDF, PNG) in colour and single-colour versions.
Didn’t find your answer? Message us on WhatsApp
Start a project
Let’s start your identity.
Four short steps, with “Visual identity & logos” already selected for you.